TRULY Campaign
Role: UI/UX Designer (Partnering with Art Direction)
Focus: Immersive Web Experience, Interaction Design, Brand Storytelling
Stockholm, 2021
Focus: Immersive Web Experience, Interaction Design, Brand Storytelling
Stockholm, 2021
About
If my main job on Bolon.com was to build a rigorous B2B system, the TRULY Campaign was the exact opposite. This was a high-profile launch for 5 distinct new flooring products. It needed to feel editorial, experimental, and highly visual. I worked side-by-side with the Art Direction team to translate their high-fashion campaign concepts into a tangible, interactive web experience.
The Hook: The Startpage Countdown
To build anticipation before the launch, a temporary homepage takeover was introduced.
Cinematic UI
A looping background video set an editorial tone, while frosted-glass panels kept the countdown legible without obscuring the details in the video.
A looping background video set an editorial tone, while frosted-glass panels kept the countdown legible without obscuring the details in the video.
Newsletter Sign-Up
The teaser also served as a straightforward prompt to gain more subscribers before the collection dropped.
The teaser also served as a straightforward prompt to gain more subscribers before the collection dropped.
👇 See the looping countdown startpage hero in the embedded Figma prototype below.
About
The goal is to create a mobile burger builder application where customers can build their own original burgers and order it. The key feature is to make visual animation of burger building in real time. A calorie calculator and price depending on chosen ingredients are also included in the animation.
User Flow Diagram
Design was created in such way in order to make burger builder simple & understandable for every user. The user flow is intuitive and when choosing and ingredient, the user can see how it's being appeared in real time due to animation.
Countdown
Elements of Design
Wireframe
Visual Design