Istanbul Sinfonietta
Logo & logotype design for a chamber orchestra founded by Gurer Aykal.
Istanbul, 2019
Istanbul, 2019
✒️ Istanbul Sinfonietta is a new chamber orchestra of 22 musicians, and the logo starts from that fixed number. Each dot stands for one musician, placed in rows that follow an orchestra's seating plan. The rows rise and fall like a wave, so a still mark carries the movement of music.
Commission Lounge
Logo & logotype design for an affiliate account management firm. IGS Sweden AB
Stockholm, 2018
Stockholm, 2018
✒️ COMMISSION is heavy and navy for trust, LOUNGE is light and teal for a relaxed, contemporary feel. The last letter is a flipped percent sign that reads as an N, a nod to how commission is paid.
Fura Trail
Logo & logotype design for a mountain bike components firm
Stockholm, 2016
Stockholm, 2016
✒️ Fura Trail is a small mountain bike components firm in Stockholm. "Fura" is the Swedish word for pine, and the logo is a simple pine tree set inside a tire track, so the brand reads as both forest and trail. The same shape replaces the A in the logotype, which keeps the name and the symbol together. It is plain enough to work at any size, from the logotype to a small mark etched on a handlebar, and in white or with a green accent.